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Nike’s global reach forces them to neglect Christmas theme based marketing
Uncover the reasons behind Nike's strategic choice to transcend seasonal norms and embrace a year-round approach to inspire athletes.
Ananya Dutta
Dec 28, 20232 min read


Versace ties knot with Dua Lipa to target music fans for their ‘La Vacanza’ collection
Explore the collection now and make a statement that resonates with the heart of music enthusiasts.
Ananya Dutta
Dec 25, 20232 min read


Louis Vuitton promotes diversity as they feature LeBron James in their new campaign
Elevate your fashion experience with Louis Vuitton, where every individual is a statement in the journey towards a more inclusive world.
Ananya Dutta
Dec 25, 20231 min read


LA Dodgers increase prominence of MLB in Japan after collaboration with Ohtani
Witness the fusion of American and Japanese baseball prowess, as the Dodgers and Ohtani forge a partnership that transcends borders.
Ananya Dutta
Dec 22, 20231 min read


Calvin Klein Watches gain younger fan base after collaboration with Disha Patani
Explore the fusion of timeless elegance and modern style, as the iconic brand takes a bold leap into contemporary fashion.
Ananya Dutta
Dec 22, 20232 min read


Titan Eye+ cause stir in market after launching interactive sessions with Ayushman Khurana
Dive into the future as we unveil our latest collection in an exclusive interactive session with the charismatic Ayushman Khurana.
Ananya Dutta
Dec 21, 20232 min read


New Balance’s outside the box marketing approach at US open
Step into a new realm of innovation with New Balance at the US Open!
Ananya Dutta
Dec 21, 20232 min read


KitKat premium marketing unwraps luxury with Anushka Sharma
Experience decadence like never before.
Ananya Dutta
Dec 18, 20231 min read


Netflix breaks ground with its live sports venture
Diversifying its content portfolio, Netflix brings the excitement of the court to your screen.
Ananya Dutta
Dec 18, 20232 min read


World Cup 2023: Advertisements volume soar 19% as brands vie for eyeballs
In the electrifying arena of the World Cup 2023, it's not just the players who are competing for glory but also for brands.
Ananya Dutta
Nov 21, 20232 min read


Cricket World Cup Final - How ‘India vs Australia’ mega clash led to surge in prices
Explore the economic impact of the epic 'India vs Australia' Cricket World Cup Final clash, as the surge in demand sends prices soaring.
Ananya Dutta
Nov 20, 20232 min read
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